Sustainability
Sustainability is at the core of our business and Fresh Dairy is committed to creating impact for the social good of society.
While we thrive to attain profitability in our business, we believe that the well-being of the communities around us as we operate is critical to our overall success. Our approach to sustainability is also brought to life by our promise that ‘Quality is our priority’ through which we delight our customers with innovative products while building shared value with the communities we operate in.
Our Key Four focus Corporate Social Investment Pillars are:
Health and Nutrition
At Fresh Dairy, our business interest is the health and nutrition benefits for the end consumers of our products. Our daily communication as a brand is tailored towards educating our consumers about the health and nutrition benefits of consuming our products. We do this by promoting healthy nutrition through educational programs and services for both parents and healthcare professionals, establishing common goals to measure improvement in dietary habits and improvement of short and long term health, and investing in scientific research in the field of nutrition.
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Empowering Dairy Farmers
Fresh Dairy is committed to helping farmers reduce the cost of production along the milk value chain. All our milk is sourced daily from Ugandan farms only, guaranteeing milk market to over 30,000 small and large scale local farmers who supply the company with milk daily (Insert image)
Fresh Dairy on a periodical basis holds Farmers field days, dialogue meetings with all our raw milk suppliers, conducts farmer extension trainings on various issues such as feed conservation, clean milk production, planning and budgeting, record keeping, breed improvement and animal disease identification and management.
Fresh Dairy also rewards farmers with exceptional performance and delivery towards accelerated dairy production
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Sports
Fresh Dairy signed a five-year contract in 2019 with Uganda Secondary Schools Sports Association (USSSA) worth 3 Billion, Eight Hundred Eighty-Five Million Uganda Shillings (3,885,000,000 UGX) to boost sports in secondary schools across Uganda. The Fresh Dairy Secondary School Games (FDSSG) on annual basis bring together over 2,500 students from across the country who compete in seven (7) disciplines including Basketball, Football Girls U20, Rugby – 15’, Hockey, Table Tennis, Badminton and Tennis.
Societal Well being
Fresh Dairy believes in giving back to the communities in which we operate. We contribute to the social good through various Shared Value initiatives such as:
- Donation of milk worth 500Million UGX to the National Response Fund for Covid – 19 in 2020
- Donation of milk powder worth 2.2 Billion UGX to Uganda Red Cross Society (URCS) towards emergency support focusing on enhancing the health and nutrition of Kiteezi garbage slide survivors, refugees and host communities in Kiryandongo refugee settlement in 2024
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