Fresh Dairy has unveiled its new yoghurt pouch as part of its strategy to satisfy the constantly changing needs of customers while increasing market share both in Uganda and the East African region at large.
The newly re-branded Fresh Dairy Pouch Yoghurt comes in five flavours to include Strawberry, Vanilla, Mango, Plain and the latest addition – Mixed Berries. The Pouch yoghurt currently only comes in 400gms at a Recommended Retail Price of 1,900 Ushs.
Marketing Manager Fresh Dairy, Vincent Omoth said, ‘As part of the re-branding process, we have also improved on all our yoghurt flavours. It took us more than a year in terms of research to come up with this recipe to make sure that what we have the most preferred yoghurt in Uganda today.’
Omoth added that the rebranded yoghurt has been packaged with the latest technology called IML. ‘We now have the most advanced technology to pack Fresh Dairy yoghurt in Uganda, which technology enhances the product’s security features to curb counterfeits. This new fully automated yoghurt plant is worth an investment of 1.4 million dollars and has a capacity to handle 80,000 litres of yoghurt daily. We believe that there is a huge growth production potential for yoghurt in the coming 10 – 20 years in Uganda, the East African Region and internationally.’
Omoth further said, ‘All our yoghurt is free of preservatives and additives. At Fresh Dairy, we believe that good quality milk products are made from good quality milk. To this end, we have invested in stringent milk testing procedures both upstream and downstream along the entire value chain to ensure that we use high quality milk in all our products.’
Fresh Dairy has also intensified its distribution channels to ensure that consumers countrywide in Uganda have access to the newly re-branded yoghurt in a pouch in Shops, Duukas, Kiosks, Supermarkets and Tricycle Agents.
Omoth concluded by noting that Yoghurt is a healthy and nutritious snack with rich benefits for the consumer. Yoghurt is an ideal nutrition booster rich in Vitamin A, B, D, E, Calcium and Potassium.