Sports
Fresh Dairy signed a five-year contract in 2019 with Uganda Secondary Schools Sports Association (USSSA) worth 3 Billion, Eight Hundred Eighty-Five Million Uganda Shillings (3,885,000,000 UGX) to boost sports in secondary schools across Uganda.
Fresh Dairy’s sponsorship essentially serves to nurture the sporting talent of our youth while highlighting the need for health and nutrition using our products. Fresh Dairy believes in developing a complete individual in terms of Sports, Academia and Health.
Fresh Dairy’s sponsorship goes towards kitting players during the national finals, publicity, branding venues, activations in regions, and administrative costs including trophies, medals and certificates.
During the Fresh Dairy Secondary School Games, Fresh Dairy mounts a robust advertising and publicity campaign for the games across Uganda to showcase the student’s talent, expose them to coaches both locally and internationally while heightening participation and interest in the games nationally.
